Manager, Omnichannel Engagement

Are you passionate about driving digital transformation? Do you have a knack for managing projects from concept to execution? If so, you might be the perfect fit for our Manager, Omnichannel Engagement role in Poland. Read more and apply today for a life-changing career. The Position The Omnichannel Manager is responsible for developing and executing omnichannel marketing strategies that optimize the customer experience across multiple touchpoints. In this role you will be collaborating with cross-functional teams, including brand, digital, medical, sales, and market access, to deliver integrated and personalized solutions that drive customer engagement and loyalty. The Omnichannel Manager will also monitor and measure the performance of omnichannel campaigns and initiatives, and provide insights and recommendations for continuous improvement. Among your key responsibilities will be: Developing and implementing omnichannel marketing plans that align with brand objectives and customer needs. Coordinating and managing omnichannel campaigns and initiatives across multiple channels, such as email, web, social media, mobile, video, and events. Ensuring consistency and coherence of brand messaging and creative across all touchpoints. Leveraging data and analytics to segment and target customers, personalize content and offers, and optimize channel mix and frequency. Tracking and reporting on key performance indicators, such as reach, engagement, conversion, retention, and satisfaction. Analysing and interpreting customer feedback and behaviour and identifying opportunities and best practices for omnichannel optimization. Staying abreast of the latest trends and innovations in omnichannel marketing and customer experience. Qualifications To be successful in this role, we expect you to have: Bachelor's degree in marketing, business, or related field. Minimum 3 years of experience in omnichannel marketing, digital marketing, or customer relationship management in the pharmaceutical industry. Strong knowledge of omnichannel marketing principles, tools, and platforms. Proficient in data analysis, segmentation, and personalization. Excellent communication, collaboration, and project management skills. Ability to think strategically, creatively, and customer-centrically. Passion for improving the lives of people with diabetes and other chronic conditions. Polish and English proficiency. About the Department You will be joining our team in Poland, where we are dedicated to driving digital transformation and enhancing customer engagement. Our office is a dynamic and collaborative environment, where innovation and teamwork are highly valued. You will be working closely with various internal stakeholders to ensure the successful execution of omnichannel engagement strategies. Working at Novo Nordisk We are a proud life-science company, and life is our reason to exist. We’re inspired by life in all its forms and shapes, ups and downs, opportunities and challenges. For employees at Novo Nordisk, life means many things – from the building blocks of life that form the basis of ground-breaking scientific research, to our rich personal lives that motivate and energise us to perform our best at work. Ultimately, life is why we’re all here - to ensure that people can lead a life independent of chronic disease.