B2B Demand Generation / Growth Marketing Manager | Full-time

Intro We are looking for an experienced Demand Generation Manager, whose mission  it is to drive exponential growth by increasing the number of sponsoring companies and attracting more active members for our LEADERS IN CONSULTING Community. We offer a collaborative, supportive, and fun environment that promotes personal and professional development. Start date You are welcome to start with us as soon as possible, but you should be available from 01.11.2024 at the latest. Remuneration We offer a competitive salary tailored to the cost of living in your location and commensurate with experience. Holidays and sick days are compensated. Compensation details will be discussed during the interview process. About SAWOO SAWOO is a fast-growing, remote-first company based in Munich with a 20-person team spread across six countries. We specialize in building and running communities for decision-makers in medium and large companies, helping them grow through collaborative learning and networking. To this end, we organize physical and virtual network meetings, conferences, podcasts, and other networking opportunities for our community members. Furthermore, we operate websites as well as LinkedIn and WhatsApp channels through which we publish custom content such as posts, newsletters, and blog posts and connect community members. Our communities include executives from renowned companies such as BCG, EY, Bosch, Mercedes, Porsche, Lufthansa, BMW, Amazon, Siemens and many more. Our goal is to welcome two million active members to our communities by 2034. Examples of our communities: LEADERS IN CONSULTING - https://www.leadersinconsulting.com/   The Procurement Initiative - https://www.linkedin.com/company/the-procurement-initiative/   CYBER INSURANCE LEADERS - https://www.linkedin.com/company/cyber-insurance-leaders-community/   Our clients include, for example: PwC, Bitkom, H&Z Consulting, EGYM Wellpass and EMERAM Capital Your tasks LEADERS IN CONSULTING is an exclusive community for CEOs, Partners, and Managing Directors in the consulting industry. We foster business growth through knowledge exchange and networking. Our community includes leaders from prestigious firms such as BCG, PWC, EY, Porsche Consulting, and Wipro. Additionally, we have sponsors like Unit4, eGym WELLPASS, and IFZA Dubai. Your mission is to drive exponential growth by increasing the number of sponsoring companies and attracting more active community members, specifically Partners and MDs from consulting firms with at least 50 employees. We offer a collaborative, supportive, and fun environment that promotes personal and professional development. Your 1-Year Mission: Drive growth by winning 1,000 additional active community members. Secure 25 sponsors by creating a pipeline of 250 leads (lead = has 1st call with us). First 90 Days: Win 40 sponsor leads (wants to have a 1st call with us). Secure 100 active community members. Key Responsibilities: Develop and execute high-impact demand generation strategies. Optimize landing pages, test messaging, and implement ABM approaches. Manage multichannel marketing campaigns, leveraging LinkedIn outreach. Collaborate closely with copywriters, graphic designers, CEO and CTO. Generation of participants and sponsors for our yearly conferences in Munich and London. Travel to our own events to learn about and optimize our community events. Your profile Essential Skills and Experience: Availability: You are available at the latest with 40h/week Data-Driven: Strong analytical skills to interpret data and optimize campaigns. Creative Problem-Solver: Ability to test and iterate strategies to find the most effective approaches. Dependable: Proven track record of executing tasks with minimal supervision. Ownership Mentality: Experience owning and driving key metrics like leads or sales pipeline. Technical Proficiency: Expertise with CRM systems (e.g., HubSpot), creating landing pages, and crafting effective messaging. Comfortable using GenAI tools (e.g., ChatGPT) to enhance writing efficiency and quality. Team Collaboration: Ability to work seamlessly with in-house teams, supporting and leveraging their skills. Languages: English is a must, German is nice to have. Remote Work Proficiency: Previous remote work experience, with strong communication skills using tools like Slack. Travel: You are willing to travel multiple times a year to community and company events  Cultural Fit: Client-Centric: Focused on winning sponsors and community members and exceeding their expectations. Teamwork: Exhibits championship-level teamwork, supporting colleagues and ensuring smooth collaboration. Entrepreneurial Spirit: Takes initiative, demonstrates responsibility, and performs with an entrepreneurial mindset to achieve goals. Resilient: Prepared for a high workload in a startup environment, working directly with the CEO. Challenges and Benefits: Challenge: Working in a startup environment with limited resources. Benefit: Direct collaboration with the CEO, providing unique insights and growth opportunities. Benefit: High potential for career advancement based on performance. Outstanding performers are promoted quickly. Tools and Resources: CRM: HubSpot Team Support: Assistants, graphic designers, copywriters, CTO, CEO Leverage our existing community: Utilize the extensive network and resources from our meetups, podcasts, Blind Date Networking program, in-person meetups, and annual conferences in Munich and London. Metrics for Success: Number of sales-qualified sponsor leads generated. Number of new community members won (Partners and MDs of consulting firms with at least 50 employees). Onboarding and Training: Learning on the job with direct support and onboarding from the CEO. Benefits 100% Remote Flexibility: Work from anywhere that suits you best! The only thing we ask is that you work predominantly from a location with a similar timezone to Germany. We come together 1–2 weeks a year for in-person project collaborations. We support you with any material you need.  Flexible Hours: Design your workday around your life. Besides a few fixed weekly meetings, you have control over your schedule, allowing for a healthy work-life balance. Collaborative Environment: Join a supportive, team-oriented culture where your success is our success. We value teamwork and collective problem-solving, making SAWOO a place where everyone thrives. Career Growth: We believe in nurturing talent. Show us what you can do, and we’ll provide opportunities for more responsibility and career development. Community Building: Engage in the fun and rewarding experience of building and nurturing a professional community of leaders. Great Insights: Experience first-hand how a growing, young, internationally oriented company operates. Work together with well known corporates like Bitkom and H&Z and participate in our growth. Wellness Support: A healthy team is a happy team. We contribute to your sports, fitness, and wellness costs to keep you feeling your best. Fun & Games: Stay connected with your colleagues during our monthly online game sessions—an excellent way to build camaraderie and blow off some steam. Curious about our culture? Check out our Value Pillars to see how we live our values every day:   https://docs.google.com/spreadsheets/d/1hf5qnCg9ozPMMksq3Mdg3CqVAOS5iPxlVezXFaatykY/ Outro Ready to Join Us? If you are a driven, creative, and resilient marketer ready to make a significant impact in a dynamic startup environment, apply now to join LEADERS IN CONSULTING powered by SAWOO and help us achieve our ambitious goals. Please send your resume and a cover letter detailing your relevant experience and why you would be a great fit for this role, and let’s create something great together.